Berkshire Hathaway’s Influence on the Swiss Watch Industry: A Look at Precision and Investment Trends

This would explore how Berkshire Hathaway (which owns brands like Borsheim’s and has investments in luxury markets) influences the high-end watch sector. You could analyze: Warren Buffett’s views on luxury goods and whether his investment philosophy aligns with Swiss watchmaking. How Berkshire’s ownership of precision-driven companies compares to Swiss watch craftsmanship. The investment potential of Swiss watches in a Berkshire-like long-term strategy.

Vijay Thompson

1/25/20252 min read

Berkshire Hathaway’s Indirect Influence on Swiss Watches

5 . Zenith – Defy Skyline 36mm

4 . TAG Heuer – Carrera Chronograph 36mm

3 . Omega – Speedmaster Moonwatch Professional

2 . Patek Philippe – Nautilus 7118/1A (Ladies’ Edition)

1 . Rolex – Day-Date 40

05 || Zenith – Defy Skyline 36mm

Images Credit: Zenith

Zenith – Defy Skyline 36mm

Connection: Also under LVMH, benefiting from the luxury market’s Berkshire-influenced trends.

Highlights:

  • Integrated bracelet

  • High-frequency El Primero movement

  • 36mm unisex design

  • 60-hour power reserve

  • Sporty yet elegant

  • 100m water resistance

  • Starry sky dial pattern

Female Ambassador: Deepika Padukone (Zenith’s new global face)

Treebox Rating

8.0

04 || TAG Heuer – Carrera Chronograph 36mm

Images Credit: TAG

TAG Heuer – Carrera Chronograph 36mm

Connection: Berkshire holds LVMH shares, which owns TAG Heuer.
Highlights:

  • Racing heritage

  • Sleek 36mm case

  • Automatic chronograph

  • Sunray brushed dial

  • Sapphire caseback

  • Water-resistant to 100m

  • Avant-garde aesthetics

Female Ambassador: Bella Hadid (Former TAG Heuer Brand Ambassador)

Treebox Rating

8.3

03 || Omega – Speedmaster Moonwatch Professional

Images Credit: Omega

Omega – Speedmaster Moonwatch Professional

Connection: Omega is part of Swatch Group, a company influenced by luxury market trends Berkshire tracks.

Highlights:

  • Worn on the moon

  • Manual-winding chronograph

  • Hesalite or sapphire crystal

  • Master Chronometer-certified

  • Stainless steel bracelet

  • 50m water resistance

  • Legendary NASA history

Female Ambassador: Nicole Kidman (Official Omega Brand Ambassador)

Treebox Rating

8.9

02 || Patek Philippe – Nautilus 7118/1A (Ladies’ Edition)

Images Credit: Patek Philippe

Patek Philippe – Nautilus 7118/1A (Ladies’ Edition)

Connection: Available at Borsheims, highly regarded as an investment piece.
Highlights:

  • Stainless steel elegance

  • Iconic porthole design

  • Automatic movement

  • Gold applied hour markers

  • 60m water resistance

  • Ultra-thin profile

  • Timeless resale value

Female Ambassador: Charlize Theron (spotted wearing Patek Philippe)

Treebox Rating

9.2

01 || Jennifer Aniston (Rolex – Day-Date 40)

Images Credit: Rolex

Treebox Rating

9.7

Rolex – Day-Date 40

Connection: Sold at Borsheims, a Berkshire Hathaway-owned retailer.

Highlights:

  1. 18k gold or platinum case

  2. President bracelet

  3. Exclusive to precious metals

  4. Cyclops date magnifier

  5. COSC-certified Superlative Chronometer

  6. Iconic fluted bezel

  7. Trusted by leaders & investors

Female Ambassador: Jennifer Aniston (unofficial but frequently seen wearing Rolex)

Treebox Rating

9.2