Swiss Watch Hidden Gems: Top 5 Underrated Brands Worth Discovering

1. Louis Erard

2. Favre Leuba

3. Edouard Koehn

4. HAUTLENCE

5. CVSTOS

05 || Louis Erard

Images Credit: Louis Erard

Key Highlights

• Known for elegant and affordable haute horology.

• Specializes in regulator dials and collaborations with independent watchmakers.

• Famous for its Excellence Guilloché Main and Le Régulateur collections.

• Offers hand-finished details at competitive prices.

• Uses reliable Sellita movements with in-house modifications.

• Often incorporates artisan craftsmanship like enamel and guilloché.

• Strong emphasis on mechanical purity and heritage since 1929.

Treebox Rating

8.0

04 || Favre Leuba

Images Credit: Favre Leuba

Key Highlights

One of Switzerland’s oldest watchmakers (est. 1737).

• Pioneer in robust, adventure-focused watches.

• Known for the Bivouac 9000, a watch with a mechanical altimeter.

• Innovative Deep Blue diving watches with impressive depth resistance.

• Signature Bold Bridge and cushion-shaped cases stand out.

• Resurrected brand with strong historical legacy.

• Appeals to explorers and sports enthusiasts.

Treebox Rating

8.3

03 || Edouard Koehn

Images Credit: Edouard Koehn

Key highlights

• A revived brand with 19th-century roots in fine watchmaking.

• Focuses on high-complication watches at reasonable prices.

• Specializes in chronographs, tourbillons, and regulators.

• Swiss-made movements with classic and contemporary designs.

• Limited production for exclusivity and craftsmanship.

• Inspired by traditional Geneva watchmaking techniques.

• A great alternative to mainstream haute horology brands.

Treebox Rating

8.9

02 || HAUTLENCE

Images Credit: HAUTLENCE

Key Highlights

• Known for avant-garde designs and mechanical creativity.

• Specializes in jumping hours, retrograde minutes, and unconventional displays.

• Part of Moser Group, benefiting from shared expertise.

• The HL Sphere features a rotating 3D spherical hour display.

• Mixes modern architecture and traditional craftsmanship.

• Appeals to collectors seeking unique horological experiences.

• Limited production enhances exclusivity and collectability.

Treebox Rating

9.2

01 || CVSTOS

Images Credit: CVSTOS

Treebox Rating

9.7

Key highlights

• High-end sport-luxury watches with bold aesthetics.

• Distinctive tonneau (barrel) cases with intricate skeleton dials.

• Focuses on technical innovation and cutting-edge materials.

• Uses skeletonized automatic and tourbillon movements.

• Strong emphasis on aerodynamics and motorsport-inspired design.

• Worn by athletes and celebrities seeking modern luxury.

• Competes with Richard Mille and Hublot, but at a more accessible price.

Treebox Rating

9.7